About EtherGuide Systems
EtherGuide Systems was created with a simple purpose: to develop
and market systems that empower broadcasters, cable television systems and webcasters to electronically
inform viewers and prospects of individual program offerings.
That development effort led to the development of our electronic "deep credits"
Almost seven years ago, we contemplated integrating our technology with PSIP generators
that many ATSC broadcasters employ to publish schedules using the ATSC A/65 Program
and System Information Protocol (PSIP). Several broadcast chief engineers
gave us a frank assesment of their "state-of-the-art" PSIP generators, which one termed a "$30,000 piece of [stuff]." Despite knowing the difficulties involved
in linking a multitude of broadcast "traffic" systems with state-of-the-art technology,
we decided to develop our own PSIP generation and transmission systems rather than
trying to partner with any other company in the field. Our utmost concern
in developing PSIP transmission systems was reliability, followed by ease of use..
When, after several years of development, we began to contemplate testing the MPEG-2 packet output of EtherGuide Emissary, our PSIP generator, we quickly realized that all the transport
stream testing and validation
systems were all too expensive to even rent, were much too difficult to use, and
many if not most were based upon outdated
versions of specifications. More
timely equipment was even MORE expensive than the older equipment..
So, we developed
EtherGuide Ferret, a transport stream monitoring and validation system permitting anyone at your station, in a glance from across
the room, to determine if a problem exists with your transport stream, and empowering technical staff to
quickly understand the importance of any issues and determine what corrective measures,
if any, need to be undertaken..
Now, that we have working PSIP generation and ATSC transport-stream validation systems,
we're working on our initial goal; empowering broadcasters, cable television
systems and webcasters to inform their viewers and prospects electronically of individual
program offerings, whether those customers or prospects are watching television,
looking at a schedule on a tv station web site, or inquiring using a cell phone
or other portable electronic device.
What sets EtherGuide Systems apart from the competition is our focus on transmission
and publication of program schedules and broadcast metadata; our utter lack of artifice or attitude; our ability
to make decisions without calling a meeting and our devotion to our customers and most importanly, our devotion to our customers, to the exclusion of almost all other